The Norman Vincent Peale Award is conferred on a Member who has made exceptional humanitarian contributions to society; who has been an active participant in the Association; and who continues to exhibit courage, tenacity and integrity in the face of great challenges.

Dr. Norman Vincent Peale, one of the most inspiring leaders of the 20th century, represented the heart and spirit of the Horatio Alger Association. As an Association Member for more than 40 years, Dr. Peale fostered the growth of the organization and provided leadership in his role as honorary chairman. In his memory, the Norman Vincent Peale Award has been conferred on the following Association Members thus far: